My source met Kate yesterday while she was here to promote her haircare line with David Babaii (presumably to Rite Aid). Silly me, I didn't know her eternal cuteness was shilling beauty products, much less ones that are eco-friendly and support WildAid.
About the products: "Volumizing vocanic ash. Rich Cupucacu butter. Blue Algae. Wild Orchid. Kiwi. Mango. Jojoba seed. Dead Sea Salt." Ooooh, sounds scrumptious.
"All part of the exclusive blend of exotic natural ingredients in our David Babaii for WildAid products. Free of Sulfates, Parabens, Petrochemicals, animal products. And, of course, free from animal testing." A bit of a red flag for me is that they do not list their ingredients on the website--at least I did not find them. This omission suggests to me that they are not as eco-friendly as they could be. Otherwise, why hide ingredients?
If you know me, you know I love a good tagline: "David Babaii for WildAid. It’s beautiful to be good." I could not agree more (frankly, I'm surprised no one's using line already)!
Next time I'm out, I'm going to check out the ingredients in the Bohemian Beach Spray and maybe the Amplifying Shampoo. I'll report back with a review. If you've tried any of these products, please comment.
Umm...just found the ingredient list for the Amplifying Shampoo on drugstore.com (ones in red pose a risk of 4 or greater, on a scale where 10 is worst):
Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamide MEA, Lauramine Oxide, Spirulina Platensis Extract, Glycol Stearate, Cymbidium Grandiflorum Flower Extract, Volcanic Ash, Butyrospermum Parkii (Shea Butter), Theobroma Grandiflorum Seed Butter, Hydrogenated Hemp Seed Oil, Panthenol, Thymus Serpillum Extract, Olea Europaea Fruit Oil (Olive), Hydrolyzed Wheat Protein, Avena Sativa Kernel Extract (Oat), Caprylic/Capric Triglycerides, Algae Extract, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Soy Protein, Mangifera Indica Fruit Extract (Mango), Actinidia Chinensis Fruit Extract (Kiwi), Urtica Dioica Extract (Nettle), Equisetum Hiemale Extract, Orchis Mascula Flower Extract, Cucumis Sativus Fruit Extract (Cucumber), Hedychium Coronarium Root Extract, Zingiber Officinale Root Extract (Ginger), Rosmarinus Officinalis Leaf Extract (Rosemary), Arctium Lappa Root Extract, Hedera Helix Extract (Ivy), Trigonella Foenum Graecum Seed Extract, Hydrolyzed Rice Protein, Wheat Amino Acids, Phenoxyethanol, Benzyl Alcohol, Butylene Glycol, Amodimethicone, Citric Acid, PEG 150 Distearate, Fragrance, Tocopheryl Acetate, Sodium Benzoate, Retinyl Palmitate, Hydrolyzed Wheat Starch, Panthenyl Hydroxypropyl Steardimonium Chloride, Tetrasodium EDTA.
It's not looking like these products would qualify as nontoxic...though I will say the reviewers on drugstore.com loved the shampoo and commented favorably about its scent. If the scent is naturally derived, it's probably not phthalate-laden, but the chances are slim.