I have written before about Flavrz beverages. There was this
review of the fruit concentrates and this
review of the soda mixes. Both favorable. Not only are they are healthier than the average juice or soda, they are great as mixers, convenient and affordable.
But it appears that I am in the minority of people who share actually buy the product. See the letter I got via email from founder Karen Barth. And, please, if you know any investors in this space, send them her way.
Dear Flavrz Customers:
I am writing to you to let you know that Flavrz may be shutting down operations in the near future.
When
I started Flavrz four years ago, I had a mission to create a beverage
system that would be healthy for families, low in sugar, free of
artificial ingredients, and good for the environment. Personally, I
was working hard to get my family to stop drinking sodas, sports drinks
and other chemical and sugar-based beverages. I knew that others were
working on the same thing.
I
had a big idea: develop concentrates that consumers could add to water
and make their own customized healthy drinks. I believed that if we
delivered a truly high-quality product made from real fruits and
botanticals, the market would quickly recognize the value without the
need to spend a lot on advertising or marketing. It was my hope that
this very superior way of making beverages would "take the market by
storm"
We
have, in fact, built a loyal following of customers who love our
products. Unfortunately, the size of our following is still small and
our growth rate is far slower than we had hoped. We have discovered
that it hard for people to change lifelong habits, especially when it
comes to beverages. Personally, I have been surprised to see how many
people eat a healthy organic meal and wash it down with a glass of Diet
Coke.
The
company is running out of capital and we are actively looking for a
buyer or investor but unless someone comes forward soon, liquidation is a
very real possibility within the coming weeks.
I encourage you to stock up, as we may soon be selling off our inventory..
We thank you for being our loyal customers and supporters.
Sincerely
Karen A. Barth
President and Founder
I have written before about Flavrz beverages. There was this review of the fruit concentrates and this review of the soda mixes. Both favorable. Not only are they are healthier than the average juice or soda, they are great as mixers, convenient and affordable. 
