Ever feel like the older generations just don't "get" environmental or eco-issues? I don't think it's a lack of caring, per se. It's more about laziness (e.g., I can't be bothered to compost) and fear of change (e.g., what's wrong with driving everywhere).
One activist, Annie Leonard, decided to focus on people who didn't have engrained bad habits. School kids. She created a 20-minute video, "The Story of Stuff," about the effects of human consumption. Teachers have embraced this tool to raise awareness about climate change and pollution.
I found out about it in Ode Magazine, who reports that according to the New York Times, "more than 7,000 schools, churches and others have ordered a DVD version" of the video. Awesome!